Fractional marketing leadership

Senior marketing leadership, without the headcount.

I lead marketing for FMCG and CPG brands growing in the Netherlands and DACH — as an embedded fractional lead, or on a defined project. Fifteen years spent on three sides of the same table.

Where the perspective comes from

Agency

Universal McCann, Frankfurt

Head of Digital Strategy, Johnson & Johnson OTC across EMEA.

Platform

Google, EMEA & MENA

Industry Manager advising Unilever, L'Oréal and P&G on category strategy.

Brand

Coca-Cola, MENA

Built and led a seven-person consumer interaction centre from scratch.

Three ways to work together.

Most teams don't need another agency. They need one senior person who has seen the plan fail from the agency side, the platform side and the brand side — and knows which one it will be.

Fractional Marketing Lead

Ongoing · 3 months minimum

I take marketing leadership for your brand — strategy, agency and media oversight, and the decisions that usually wait for a hire you haven't made yet. One to two days a week, embedded with your team.

Market Entry Sprint

Three weeks · fixed scope

For brands entering the Netherlands or DACH. Category and competitor read, channel and partner plan, pricing and positioning, and a go-to-market plan your team can actually run.

Strategy Intensive

One day · remote or on-site

A single working day on one stuck question — a market that is underperforming, a repositioning, a media budget nobody can defend. You leave with a decision and the reasoning behind it.